In this episode of the DreamPractice Podcast, I go into the top 9 strategies to lay out your marketing calendar for 2019 – Enjoy!
Helpful Links Discussed in This Episode
- Functional Medicine Blueprint
- Functional Practice EHR – Cloud based software with online store feature
- YouTube video on vitamin B12 deficiency
- More information on marketing your practice
Marketing Calendar 101 For Your FM Practice
Failing to plan is planning to fail. If executed properly, a well thought out plan can increase your practice’s annual bottom line tremendously. I have seen several providers do this well and add an additional 30-50% in sales. When creating your calendar, you should consider several important factors to get the biggest impact.
- Consider the time of year so that you can tap into what people are already thinking about. For example, you can have a New Year’s sale on supplements or programs that help people with their weight loss goals. The strategy here is obvious. “New Year New You” – people generally set health and weight loss goals for their resolutions. In essence, you will have much greater success launching a sale on weight loss in January Vs. November right before Thanksgiving (when everyone is falling off of the “diet wagon”. Timing matters.
- Consider attaching your sale to awareness movements. For example, October is National Celiac Awareness Month, September is Pain Awareness Month. The news and other media outlets are creating an advertising conscience for you to promote your products and services. Take advantage of the free press
- Always have a Black Friday and Cyber Monday sale. No exceptions. This is “buy time” for consumers. Everyone is looking for a deal. Make it happen for them, and you will be handsomely rewarded while creating gratitude because you are saving your patients and clients money.
- Use email strategies. Sending sale information to your email list can be a very effective way to promote. People are used to buying things on line. If you don’t have an online store for your practice, allow them to call or email their orders in to your office. Remember that writing sales emails takes time. The purpose of the marketing calendar is to help you stay organized. To help you stay focused on what needs to be done ahead of time to ensure a successful sale.
- Use in office flyers. If you are having a sale, advertise it! Posting flyers in your office makes your office traffic aware.
- Train your staff on the use of your sale products before the sale. An educated staff can be an effective sales force. Your patients and clients will almost always have questions about products before they purchase them – how many to take, with or without food, potential side effects, doses for kids vs. adults, etc. Your staff can answer the FAQ’s and save you time from having to be present to answer everything before someone decides to buy.
- Have at least one sale every week. Aside from tapping into awareness months and holidays, consider other sale options like back to school, cold and flu season, Spring savings, your birthday…the list goes on and on. Sometimes I have a sale “just because”. Remember that sales save your patients money on the products and services you offer.
- Don’t put your time (cost to see you for consultation) on sale. As the doctor/provider, your time should never be discounted. It psychologically reduces your perceived value in the eyes of your patients.
- Create educational videos revolving around health and wellness. Especially as it relates to the use of supplements. For example a video on the importance of collagen for supporting healthy hair growth, or the importance of zinc for healthy immune function…
- Consider offering a perpetual reward system for auto renewal orders. We offer up to 20% discount on products when clients sign up for subscription based delivery.
What are you doing to improve your sales?
Don’t be a stranger, if you are using additional strategies successfully and ethically, let us know about it by commenting below.
To your success,