How You View Time = Success or Failure

As you know, most doctors are not trained entrepreneurs.  They do not know how to make the most of their day.  They unconsciously act just like an employee… they show up to work and stay there throughout the day; even if they aren’t being productive.

Why are you even in business?

Forget for a moment that you are in business to “help people.”   That’s a given. I believe every has their patient’s best interest at heart.

But, aside from that, you are in business for only 1 reason and that’s to MAKE MONEY AND TAKE AS MUCH MONEY OUT OF THE BUSINESS AND INTO YOUR BANK ACCOUNT AS POSSIBLE.

  • You don’t get extra credit for making the process as painful and as stressful as possible.

MONEY (Say it, “Money”) is why you are in business.

So, your goal is to make as much money in the least amount of time and with as much ease as possible.  Does this mean that you are less conscious as a doctor?  Absolutely not.  I’m not saying that.  Does this mean you are materialistic?  Of course not.  All this means is that you must use your time wisely.

You are to work ON your business and not just IN it.  You are to run your business “AS IF” you were going to create a franchise out of it… creating GREAT SYSTEMS FOR ORDINARY PEOPLE/STAFF.   You are to manage the expectations of everyone around you so you can do what needs to be done, without interruption.

Time is Money

Without trying to sound too cliche, Time is Money.  That’s why I recommend you guard your time aggressively.  Maximize it.  Don’t waste it.  Don’t give it away.  Giving it away devalues your service.  One of the biggest mistakes doctors make is setting up their patient schedules without considering time.  Your clinic hours for patient visits should be condensed to make the best use of your time throughout the week.   Let me give you an example –

  • Monday & Wed.- 9-1 pm patients only.  From 2-6 work on your office processes.  I use this time to set up automation, communicate with potential patients through email and social media, and to communicate to my staff any adjustments that  need to be made.
  • Tuesday and Thursday – 7 am – 2 pm is patient time.  The 1-2 hour is used for group consults.  I do this to save time.  Seeing 4 or more patients in group setting for education saves you 6 plus hours a week.   3 pm -6 pm is reserved for special meetings, interviews, and guest lectures
  • Friday 7-12 pm – is patient time.  After that, go home and take a load off.  Spend time with your family, friends, or doing what you love.

Even though the clinic is open all day.  You as the doctor should not be.  The example above is only 28 clinic hours a week.  If you want to put in a full 40 hours, this gives you 12 to work ON your practice instead of working IN your practice.  Using this approach allows you to maximize your schedule and focus on the task in front of you with minimal interruptions.

Remember that the best way to attract new patients is to stay happy.  Keeping focused improves your efficiency, keeps you from burning out, and allows break time from the stress that patients can bring.  These are key elements to staying happy.

To Your Success,

Dr. O


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Dr. Peter Osborne

Dr. Peter Osborne