As functional medicine doctors, we are all extremely busy. From seeing patients in clinic, to managing patient records/notes, to managing the office, our time can go quickly. If you have followed me for any length of time, you know that I keep articles, videos, and information flowing onto the internet on a regular basis. This practice is vital to building a waiting list practice. It is vital to expanding your expertise beyond your community. Many doctors ask me how I have time to do so much. The answer is simple –
- do a little every day
- automate the process
- train an assistant to help with repetitive tasks
A Little Every Day
It is no different than the story of the tortoise and the hare. Slow and steady wins the race… Here is what I do. Every morning I set aside time to write or create educational video. Over the last few years of doing this daily, I have created and amassed a large body of health information for my patients to read, watch, and learn from. You can also have information written for you by hiring health writers from online sources like Elance.
The doctors in my mastermind group share articles with each other. This allows for even greater exposure of information online. Once you have the information, you need to market it effectively using the internet. This is where automation and technology can help.
Automate Your Information
As you create articles, videos, and other sources of information, you should have an internal process that allows for the automatic dissemination to your patients. I use software that allows me to send information regularly to patients based on their interests. This allows you to provide a valuable service while staying top of mind with your patients. Integrating social sharing options into your articles allows for your patients to share with there connections easily. This is what creates a viral spreading and can expand your customer base rather quickly.
Train an Assistant
Posting to facebook, editing video, and sending emails are all important, but anyone can be trained to do these things for you. Remember that your time should be spent seeing patients and creating educational material to help potential patients find you. I have a personal assistant who handles many of the “behind the scenes” tasks on a day to day basis for me. If you need help finding someone, you mind find this article helpful.
I’ll be going even more in-depth on these topics when I teach at the Functional Medicine Success Summit coming up, so gear up for an awesome weekend of learning and networking.
Committed to your success,
If you don’t have your seat already, don’t wait the event is over 65% sold out already with only 4 weeks to go.