12 Simple Steps to increase your practice success

  1. Buy ads on Facebook, point them to a fan page with a free educational offer (free ebook, report, video) in exchange for an email address.
  2. Network with local business owners. Create a strategic alliance and promote each others businesses.
  3. Create 4-6 minute “how to” videos and post them up on youtube with your clinic’s keywords and add a link to your web site in the description box.
  4. Start building an email list of local prospects, business owners, your patients and former patients by offering free reports and ebooks about health related topics on your office website.
  5. Deliver educational and helpful content, articles, recipes, and testimonial case studies to those who subscribe to your newsletter.
  6. Periodically send out promotional emails to your email list – for example – during allergy season run a promotional sale for supplemental products designed to reduce histamine release.
  7. Make referral giving a condition of doing business with you.  Ask your patient to refer someone they love.
  8. Over deliver on results, service, recognition and appreciation.
  9. Craft and distribute press releases that tie your business in with human interest stories or news.
  10. Get your website to rank for the top keywords that potential patients are searching for on google (functional medicine doctor your town)
  11. Hold free  monthly community seminars on nutrition, health, or whatever your functional medicine niche is.
  12. Love your patients – spend time with them, listen to them.  They will be grateful and refer their friends and family to you.

Committed to your success,

Dr. O

 


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