12 Simple Steps to increase your practice success
Buy ads on Facebook, point them to a fan page with a free educational offer (free ebook, report, video) in exchange for an email address.- Network with local business owners. Create a strategic alliance and promote each others businesses.
- Create 4-6 minute “how to” videos and post them up on youtube with your clinic’s keywords and add a link to your web site in the description box.
- Start building an email list of local prospects, business owners, your patients and former patients by offering free reports and ebooks about health related topics on your office website.
- Deliver educational and helpful content, articles, recipes, and testimonial case studies to those who subscribe to your newsletter.
- Periodically send out promotional emails to your email list – for example – during allergy season run a promotional sale for supplemental products designed to reduce histamine release.
- Make referral giving a condition of doing business with you. Ask your patient to refer someone they love.
- Over deliver on results, service, recognition and appreciation.
- Craft and distribute press releases that tie your business in with human interest stories or news.
- Get your website to rank for the top keywords that potential patients are searching for on google (functional medicine doctor your town)
- Hold free monthly community seminars on nutrition, health, or whatever your functional medicine niche is.
- Love your patients – spend time with them, listen to them. They will be grateful and refer their friends and family to you.
Committed to your success,
Dr. O