The number one thing you can do in your functional medicine practice to accelerate your long term growth in new patients AND to convert your existing “non functional medicine patients” into FM patients is to showcase your success cases through testimonials.
I can’t stress this enough; demonstration of proof (video, audio, and written testimonials), before and after pictures, and patient success case studies, trump your degrees, certifications, your marketing, and your fancy logo and tag line.
People want to see what they’re gonna get when they become your patient. Folks are skeptical these days. They don’t want lip service about how great your are… they want to SEE with their own eyes.
And they don’t just want to see your ONE successful patient either… they want to see an abundance of dramatic demonstrations of proof.
Think about every successful infomercial product that you’ve seen (P90X, Insanity, ProActiv, Hair Club), more than sixty percent of their air time is spent of showing you proof by way of before and after stories of a whole bunch of people who have used their program with success.
Social Proof Builds Consistent New Patients
If you want to make new patients a daily event. If you want to make getting new patients easy for your clinic, get more proof out there in the form of videos, before and after pictures and patient case study emails.
Listen, the selling doesn’t stop once someone becomes a patient… you’ve got to keep selling them to stay and comply to treatment by giving them working protocols, showing them positive outcomes with real prior real patient results, and showing them story after story of real patient transformations so that they can keep motivated and keep pushing toward their health goals.
Practice Reality Check
If you don’t have a bunch of proof in the form of pictures, videos, and testimonials then you’ve got to take a long hard look at YOURSELF and see what’s missing in your office and fix it.
And if you don’t have the right systems in place for your practice then check out this program because in it I teach you how to ask for testimonials as well as how to market your Functional Medicine Practice and set it up for massive success.
Committed to your success,